Discovery Group Ltd is a leading agro-commodity exporter specializing in coffee, tea and other agricultural crops from Uganda. With the introduction of our brand Orocafe in 2022, we have expanded our operations to include processing, packaging, and selling finished products in the country of origin.
Year after year, while working in this sector, we discovered that the coffee business in Africa faces numerous challenges that demand bold and innovative solutions to transform problems into opportunities. Recognizing the untapped potential of African coffee and tea, we envisioned a brand that not only delivers exceptional products but also cultivates positive change from the very source.
By working in the coffee sector for years, we discovered that the coffee industry in Africa faces numerous challenges that demand bold and innovative solutions to transform problems into opportunities.
By directly sourcing our beans from local farmers and executing processing and packaging at the origin, Orocafe engagesignificant value addition at the source. This approach not only ensures a superior cup of coffee for our customers but also actively supports the communities that cultivate it, fostering economic growth in the producing countries, often those marginalized in the industry.